A food truck is a big motorized vehicle like a van or trailer and it’s equipped to prepare, serve and sell food. The main benefit of a food truck business is a low investment, while comparing a restaurant business, we can start a food truck business with less cost. We can function food trucks in two ways, the first type is the food trucks commonly parked near office buildings or shopping malls. The second type drives around the city and parks in different areas where more crowds are gathering.


Here we are giving you some tips on how to improve your food truck sales process and how to increase business also.

1) Choose the right location:

Choosing a location is very important for the food truck business, because if the food truck is regularly parked near the same office buildings or shopping malls then it will attract regular customers definitely. If the food truck is traveling around the city, then it will help us to sell food items in the most crowded areas. So, please choose the location carefully, maximizing the food truck visibility will provide more business.

Also, read – How to start a food truck business in India? [Business Plan]

2) Provide unique menu items:

Always offer unique menu items to customers to attract them to your food truck. This menu item you need to change from time to time to attract more customers. Some of the most profitable food truck items are burgers, pizza, sandwiches, ice creams, etc. Also, you can think of some popular cuisine in your town and try that.

Also, read – What is Menu Engineering?

3) Offers, deals, and free delivery:

Everyone likes offers or deals. Nowadays we can see different types of offers and deals running on most food trucks. This kind of promotion is a type of marketing strategy that is encouraging customers to visit the food truck again and again. Offering free delivery is a great way to boost your food truck business and it makes customers feel like they are getting a good deal.

4) Integrate with online delivery platforms:

Online Ordering platforms have become a popular choice for customers to order food nowadays. So, make sure that you have registered your food truck on the various online delivery platforms, which will increase your online presence and also it will help customers to order quickly from anywhere.

5) Point of Sale system:

No one likes standing in a long food truck queue for ordering food items. For overcoming this issue, you can use a point-of-sale system in your food truck. A good food truck point-of-sale software helps you to improve your business operations for your customers. This includes reducing customer waiting time, quicker payments, etc. In today’s fast-moving world, you will require a good point of sale like the IVEPOS food truck POS. Use the IVEPOS point of sale system to boost the business of your food truck and speed up your operations.

6) Attend events and festivals:

Attending events and festivals in your city, it’s maximizing your food truck visibility. Also, positioning your food truck at the crowds will create more business too.

7) Digital Advertising & Social media promotions:

Marketing is one way to give information to customers. In this digital world, all are using digital advertising methods. Paid digital advertising is a marketing method where companies pay a publisher each time someone clicks or views their ads on a digital platform. One of the popular paid advertising methods is PPC campaigns. You can run PPC ads on Google, Facebook, and Bing, etc. Social media marketing is all about connecting with your customers through social media platforms and helping them understand your business better. So, you need to make catchy and relevant posts frequently to remain connected with your customers. Using these social media platforms, you can freely post photos or videos of your dishes in social media to attract your customers even more. The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.