Almost everyone likes sales, especially sales happening on your favorite items or shops.

What is sales promotion?

A sales promotion is a type of marketing strategy that encourages customers to purchase within a specific period of time through various offers or rewards.

Sales Promotion Ideas

7 Sales Promotion Ideas for Retail Stores

Here are some sales promotion ideas that can help you decide which type of promotion is right for your business:

Flash Sale

Flash sale is the sale of goods at greatly reduced prices, lasting for only a short period of time, usually for 24-72 hours. It helps your brand/shop draw the attention of buyers, and increase sales and revenue.

Weekend Sale

On weekends, people usually like to go out. So, if you can conduct a sale on the weekend at your store then it will attract everyone. If you can conduct a sale every week, you can generate extra sales and acquire new customers easily.

Buy One Get One type promotions

One of the most common and popular forms of sale promotion is to buy one, get one. Because consumers perceive free stuff to be more valuable than discounts. If you have lots of stock that you want to clear out, these buy one get one type promotions could be a good option.

Vouchers and Coupons

Vouchers and coupons are similar to giving discounts. Vouchers and coupons are encouraging consumers to repeat their shopping.

Cashback Promotion

Cashback promotions are another sale option for retailers. It encourages consumers to keep buying from your shop on a regular basis as they receive cashback offers.

Free Gifts

The purpose of a gift with purchase is to provide more value to your customer. This type of sale is a good deal for retailers with lots of stock or who want to boost conversions. Also, this encourages customers to buy more to receive free gifts.

Free Shipping

Offering free shipping is a great way to boost your business and it makes customers feel like they are getting a good deal. When free shipping offers include a minimum purchase threshold — like Rs.500 or Rs.1000 — some customers will add items to their carts to receive something for free, especially free shipping.

Also, read – 6 Restaurant Promotion Ideas [Unique Ideas that Work]


Meanwhile, during these sales or promotional days, no one likes long queues at billing counters. To overcome this issue, you can use a point-of-sale system in your retail store. A good point-of-sale system helps you to improve your operations for your customers. This includes reducing customer waiting times, faster scanning of products, quicker payments, etc. In today’s fast-moving world, you will require a good point of sale like IVEPOS retail POS. It is an ideal POS software for small businesses.