Have you ever wondered, “Do restaurant promotion ideas actually work?“.
Well, to be honest, if done correctly, they can work like a charm. In this post, we will walk you through 6 of the best restaurant marketing ideas in India that have proven to attract customers.
Almost everyone likes offers or deals, especially if these offers are happening on your favorite food items or restaurants. Nowadays we can see different types of offers and deals running in most restaurants.
This kind of promotion is a type of marketing strategy that is encouraging customers to visit the restaurants within a specific period of time through various offers or rewards.
10 Restaurant Promotion Ideas That Are Going To Pull Customers
Here are some promotional ideas that can help you decide which type of promotion is right for your restaurant business.
Weekend or holiday promotions:
Usually, everyone likes to go out on weekends or holidays for family or team lunches or dinner parties. Nowadays many people conduct birthday parties or other family parties on weekends due to their busy weekday work schedule. So, if you can conduct promotions on the weekend or holidays at your restaurants then it will attract everyone. If you can conduct these kinds of promotions every week, you can generate extra sales and acquire new customers easily.
Weekday special promotions
To attract customers on weekdays, restaurant owners can conduct a weekday promotion with great discounts like 50% off for families or a group of a minimum of 4-5 members. In this type of promotion, restaurant owners can promote particular food items each day with some discount. For example, Pizza Monday, Thali Tuesday, Burger Wednesday, etc.
Buy One Get One type promotion
Nowadays one of the most common and popular forms of restaurant promotion ideas is, buy one, get one free. Because customers perceive free stuff to be more valuable than discounts. This type of promotion will attract families because they always need to pay only half of the actual expense. For example, if someone buys pizza then restaurants can give another pizza freely, the same way if someone buys a burger then provide one burger free, etc.
Combo meals offer (Restaurant promotion ideas)
A combo means two or more regular food items sold together as a combination for a special price. For example, a chicken burger with French fries and a soft drink would be a set meal. Restaurant owners can include high-performing items and low-performing items also sold together at an attractive price during this combo offer. So that, customers will get all the items at a specific price. This type of combo meal offers is one of the best options for customers as well as restaurant owners.
Vouchers and loyalty programs
Vouchers and loyalty programs are similar to giving discounts. Vouchers and loyalty programs are encouraging customers to visit their favorite restaurants again and again. If customers spent a particular amount in your restaurant, then you can offer a cash voucher. Next time while visiting your restaurant, customers can use that. Also, restaurants can conduct loyalty programs for their regular customers easily. A good restaurant POS software will help you to conduct a loyalty program easily.
Happy Hour promotion is one of the best ways to increase the restaurant business. Most of the restaurant owners conduct this happy hour offer during the weekdays, probably after noon time like 4 PM to 8 PM. During this happy hour promotion time, restaurants can give 50% off on food items, introduce buy-one-get-one offers for some menu items, etc for attracting more customers.
Offer a Freebie
Offering a freebie is an easy way to get more business. So, restaurant owners can provide free Wi-Fi to their customers. Offering free Wi-Fi is an easy way to keep customers more time in your restaurant. Also, restaurant owners can provide an appetizer to their customers as a freebie.
Online only deals
Most restaurants are active on all social media platforms nowadays, they are continuously posting their food images, food preparation videos, posts about special menu items, etc. This will help customers to know more about your restaurant and offers. If the restaurant is active on social media, then can try promoting online-only deals easily. Through that, they can provide some discounts or 50% off on the first order, etc. You can promote these offers through your restaurant website also.
Offering free delivery is a great way to boost your restaurant business and it makes customers feel like they are getting a good deal. For getting free delivery, you can include a minimum purchase threshold — like Rs.250 or Rs.500. so that most of the customers will add more food items to their list to receive free delivery. This will improve your business easily. If you are taking orders through your website or phone calls then you can provide this kind of free delivery offer.
Partner with online delivery platforms
Online Ordering platforms have become a popular choice for customers to order food nowadays. Also, this will help you to get more new first-time customers. So, make sure that you have registered your restaurant on the various online delivery platforms, which will increase your online presence and also it will help customers to order quickly from anywhere.
Also, read – 7 Simple Sales Promotion Ideas for Retail Stores
Meanwhile, during these promotional days, no one likes long waiting times for ordering food, serving food, or delivering items. To overcome this issue, you can use a point-of-sale system in your restaurant.
A good point-of-sale system helps you to improve your business operations for your customers. This includes reducing customer waiting times, quicker payments, etc. In today’s fast-moving world, you will require a good point of sale like IVEPOS restaurants POS.
With IVEPOS, users can manage inventory, vendors, customers, and payments in addition to providing real-time reports and analytics. Additionally, the platform offers industry-specific features including menu and ingredient management, kitchen order tickets (KOT), table planning, and order processing for restaurants and fast-food establishments. It is an ideal POS software for restaurant businesses.